|
PEOPLE YOU WANT TO REACH
 THE MUNY AUDIENCE
Loyal and Desirable St. Louis Area Families with a Younger Skew than Similar Venues
The Muny audience represents a broad cross section of St. Louis area residents. As the ultimate St. Louis "family" theatre experience, The Muny stands alone in the size of its audience, and in the variety of consumers it attracts.
Season tickets (nearly 30,000 per year) are often passed down from one generation to the next. Such loyalty contributes to The Muny's nearly 100% recognition and awareness in the St. Louis area. The Muny tradition of popular, professionally produced shows presented in a distinctive venue creates valuable memories that remain long after an evening's performance.
 |
Affluent: More than 80% earn $50,000+; 60%: $75,000+ |
|
Highly-educated: More than 84% with post-secondary education |
|
Multi-generational: All ages, with a younger skew than typical theatre audiences (40% are 25-54) |
|
Popular with women: 67% of subscribers and 82% of single ticket buyers are female (25-54) |
|
Approving of sponsors: 87% of season ticket holders feel positively about The Muny's donors, sponsors and advertisers, and 90% noticed sponsor and advertiser names |
|
Supportive of sponsors: 86% purchase from, consider purchasing from or support companies that support The Muny |
|
Attentive: Nearly 100% read The Muny program and 80% take it home |
|
Stable and Established: 97% own their home |
|
Local Residents and Nearby Visitors: Attendees are from the St. Louis Metro area, with visitors primarily from within a 150-mile radius |
SOURCE:
Subscriber Demographic and Satisfaction Study, February, 2005;
Source of Residency Analysis, 2004
BACK to Corporate Sponsorship information
|
